The Watches

Every watch: NH34 automatic GMT, stainless case, Sapphire Crystal, Ceramic Bezel, regulated in-house.

The Collection

One platform. Endless expressions.

Base builds to start from — or reach out and we'll spec your own combination of hands, dial, bezel, and bracelet.

Somerada Pepsi GMT on the wrist in front of an airliner tail — The All American
Pepsi bezel · On the ramp

Somerada GMT on the wrist at the thrust levers in the cockpit — In the cockpit

Somerada GMT on the wrist in front of a United aircraft — The Globetrotter
On the road · United

Somerada green-bezel GMT in front of a Frontier tail — The Final Frontier
Green bezel · At work

White dial GMT with red and blue Pepsi bezel — The Freddy Red's Repo
White dial · Pepsi bezel

Cream dial GMT with black and blue bezel in travel case — The Meridian
Cream dial · Black/blue bezel

Black dial GMT with blue and black bezel on wrist — The Multi
Black dial · Blue/black bezel

White dial GMT with blue bezel in hand — The Crosswind
White dial · Blue bezel

White dial GMT with black bezel and black GMT hand — The Echo
White dial · Black bezel

Two tone black and gold GMT on two tone bracelet — The Gilded Reign
Black dial · Two-tone bracelet

Two tone GMT by the pool — The Gilded Reign
Two-tone · On the road

Black dial GMT with black bezel on wrist — The Strata Scout
Black dial · Black bezel

Black dial GMT under navy sweater cuff — The Strata Scout
Black dial · On the wrist

Blue dial GMT on black rubber strap — Neon Dusk
Blue dial · Rubber strap

White dial GMT with all black bezel in travel case — The MidSomer
White dial · All black bezel

Blue sunray dial Somerada watch with fluted bezel on jubilee bracelet — The Azimuth
Blue sunray dial · Fluted bezel

Order or Build Yours on WhatsApp

True Customization

It's not just any watch.
It's your watch.

While we offer a few base models, nearly every part can be swapped to your liking — hour, minute, seconds and GMT hands, date wheel color, bezel insert design and color, bracelet, and more.

Even the travel case that comes with every watch can be customized — colors, engravings, anything.

Hands, date wheels & bezel inserts
Bracelet & strap options
Custom-engraved travel case included
Reach out and we'll spec the perfect build

Start Your Build

Custom travel case engraved with a customer's car

Included With Every Order

A travel case that's yours too.

Every Somerada ships in a custom travel case — pick a color, add an engraving, make it yours before the watch even lands.

Blue Somerada travel case

Blue

Black Somerada travel case

Black

Brown Somerada travel case

Brown

Green Somerada travel case

Green

Ready When You Are

Order direct. Talk to the maker.

I'm currently taking orders through WhatsApp — reach out and we'll spec your watch, pick your case, and get it on your wrist. Free shipping on every order.

WhatsApp — Order Here Instagram — @SomeradaWatches